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Jassim Al Nowais

Abu Dhabi Film Commission Manager


Jassim Al Nowais is the Manager of Abu Dhabi Film Commission (ADFC), which supports the development of Abu Dhabi’s film and television industry and promotes the Emirate of Abu Dhabi as a production location, regionally and internationally. ADFC assists production companies through every step of the production process, from location scouting, film permits and customs clearance, to sourcing crew, suppliers and facilities. ADFC also administers Abu Dhabi’s production incentive scheme, a 30 per cent rebate on eligible production spend.

In this role, Jassim oversees all aspects of ADFC operations and works closely with production companies filming in Abu Dhabi to understand and meet their needs. He was the government lead for major Hollywood and Bollywood movies such as Star Wars: The Force AwakensFast & Furious 7War MachineBang Bang and Baby.

Prior to this, Jassim managed government affairs for twofour54, which provides production, talent management and business support services. As a result, Jassim has extensive relationships with Abu Dhabi government departments and private companies that enable him to easily facilitate location and logistical requests for production companies filming in Abu Dhabi.

Jassim holds a Bachelor’s degree in Business Administration and Management from the American University in Dubai.