Film Commissioner, Film in Iceland
From 1997 until 2003 Einar worked at Coca-Cola in Iceland in Sales and Marketing. Einar became the Icelandic Film Commissioner in 2004 alongside his job as manager at Invest in Iceland. His role was to change a reactive work into proactive marketing and branding of Iceland as a great Film location. Einar holds a degree in Business and International Marketing from the University of Reykjavik and Masters in Project Management. Einar is married and has two daughters.