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David Bloom is a Los Angeles consultant specializing in communications and social media strategy and digital media production. He previously handled PR and social media for the Los Angeles city redevelopment agency, was Associate Dean and Chief Communications Officer for the USC Marshall School of Business and vice president of corporate communications for MGM. He previously was an award-winning journalist covering politics, entertainment and technology for publications such as Variety, Red Herring and the Los Angeles Daily News. He can be followed on Twitter @DavidBloom.