Session: Transmedia Goes Mainstream
Date:
Friday, March 6, 2015
Time:
11:30AM to 12:30PM
The Multi-Platform / Transmedia space is one which is primed to take center stage in the Entertainment marketplace. It is an ecosystem converging the industries of traditional media, branded advertising and technology. This session will look at current global trends the Transmedia space as a strategy to build community around one's brand by means of content development, production and distribution across film, television, short film, broadband, publishing, comics, animation and mobile.
The session is moderated by John Heinsen, Chair of PGA's New Media Council. His panelists are Tim Street, Jesse Albert, and Peter Lebow.
