Marriott Burbank 2500 N. Hollywood Way
Burbank CA 91505

2016 Exhibitor Service Kit

2016 Exhibitor Kit

Click HERE to download .pdf version of the Exhibitor Service Kit.

On this page you will find information on the following:

AFCI Locations Show Contacts

Show Venue, Dates and Hours

Show Policies

Exhibitor Information (Booths, Exhibitor Badges, Suitcasing, etc.)

Information and links for the Marriott Burbank

Information, contacts, downloads and links for Freeman Decorating

Information and links for SmartSource A/V Rentals

Requirement information and downloads for Exhibitor-Appointed Contractors

Requirement information, downloads and links for Exhibitor Insurance

Information and links for ATS Lead Retrieval

Information and downloads for Edlen Electric

Information and downloads for Internet Service at the BurbankMarriott

Information downloads for Short Term Plant Rental

Other Information and Exhibitor Guidelines

An overview of important Pre-Show Dates to remember

AFCI Contacts

Melanie Field Events Manager +1-323-461-2324 x3
Luann Alesio Sponsorship Manager +1-323-461-2324 x5
Jerry Day Director of Content +1-323-461-2324 x12
Kathy Martini Membership Manager +1-323-461-2324 x2

Show Venue

Marriott Burbank
2500 No. Hollywood Way
Burbank, CA  91505

Show Dates and Hours

Thursday, April 21 12pm - 5pm
Friday, April 22 11am - 5pm
Saturday, April 23 11am - 4pm
Exhibitor Move-in:  Thursday, April 21 7am - 11am
Exhibitor Move-out:  Saturday, April 23 4.15pm - 7pm

Show Policies

2016 Booth Pricing Policy
2016 Booth Payment and Cancellation Policy
2016 Booth Sharing Policy
2016 Suitcasing Policy
** It is the responsibility of all exhibitors to be familiar with these policies.


In 2016, the AFCI is offering Premium and Standard booths. Premium booths are located in areas that are expected to draw a larger amount of foot traffic than Standard booths.

** Booth Configuration

Premium and Standard Booths are 8' (2.4m) deep x 10' (3.05m) wide and will be set with 8’ (2.4m) high white hardwall back panels and 3’ (.914m) high white hardwall side dividers.  In some instances, the side dividers may be removed.  Please contact Melanie Field at the AFCI or Freeman to determine options for removal of the side panels on your booth(s).

** Booth Equipment

Premium and Standard Booths will be come dressed with one (1) 6’ draped table and two (2) chairs, one (1) wastebasket, 200# of materials handling by Freeman, and one (1) 7” x 44” one-line identification sign.  Additional furniture and graphics can be ordered from Freeman.

** Booth Sharing

Only the film commission / company / business entity which purchased a booth may exhibit in that booth.  In some case additional commissions / companies / entities may share the booth for an additional fee (please see 2016 Booth Sharing Policy for more information).

** Final Booth Payments

Final payments for all booths and booth shares are due to the AFCI no later than March 18th, 2016.  Credit card payments may be made at  Other payment options include check, credit card or wire transfer.  A signed, completed Purchase Order will not be adequate for holding a booth reservation after this date. 

** Exhibitor Badges

Each exhibiting booth may receive up to five (5) exhibitor badges; up to five (5) additional badges may be purchased for $100 each.  Payment for additional badges must be completed prior to picking up the badge(s).

** Booth Personnel Registration

Once you have determined you booth personnel, please email the names and email addresses for each staff member to Melanie Field.  Each person will receive a confirmation email containing a bar code; this bar code can be used to check in quickly at the show, avoiding long waits.

** On-Site Badge Pick-Up

Exhibitors may pick-up their badges at the Marriott Burbank during exhibitor set-up and show hours.  You must pick up your badge prior to entering the show booth areas.

** Suitcasing

IMPORTANT:  Any person / film commission / company / business entity who wishes to solicit business while at the AFCI Locations Show MUST do so as an exhibitor (i.e. purchase a booth).  Soliciting business as an attendee is a serious infraction of the AFCI 2016 Suitcasing Policy and may result in being asked to leave the Show area and / or being banned from any AFCI events (please see 2016 Suitcasing Policy for more information).


** Sleeping Rooms

Rooms are available within the AFCI block for the special rate of $199.00 per night until March 18, 2016.  Contact to reserve a room. 

PLEASE NOTE:  The AFCI does not and will not contract with any “booking agents” who reserve hotel rooms on exhibitor’s behalf.  We encourage all exhibitors and attendees to contact the Marriott Burbank through the above link ONLY to make their reservations.  If you are contacted by any outside company claiming to represent the AFCI or the Marriott Burbank, please disregard.

** Parking

Parking is available at the Marriott Burbank $21 per day (self-park) or $26 per day (valet).

** Small Package Receiving / Storing / Delivery Direct to the Marriott Burbank

If you must receive a shipment through a carrier such as Federal Express, UPS, messenger service, etc., these can be sent to you at the hotel directly.  The Marriott Burbank may charge a handling fee per package to accept your package. 

Los Angeles Marriott Burbank Airport
2500 No. Hollywood Way
Burbank, CA  90515

** Food and Beverage

Exhibitors may hand out small samples of food or beverage to attendees from their booth during show hours.  The AFCI and Marriott Burbank MUST approve a description of what will be handed out prior to the Show.  Due to complex health department regulations, some samples may not be allowed.  Alcohol samples or service are not allowed. 

** Security

All exhibitors and sponsor personnel will be required to wear their badge at all times during show hours while in the AFCI Locations Show for security purposes.  Security will be present at entrances and exits to the exhibit area and in additional function areas during show hours.  The exhibit area will be staffed by security overnight.

** Take care of your valuables

We encourage you to take care of your valuables when not at your booth. Security will be present at the show, but that doesn’t mean you should leave items such as cell phones, handbags and computers in plain view if you leave your booth.


** Freeman Contacts

Exhibitors may contact Freeman via web, email or phone.

  • Freeman offers Freeman OnLine®, a free online ordering page exclusive to Locations.  Here you can order all Freeman Services, view show schedule, or print order forms.  To place online orders, you will be required to enter your unique login ID and password. If this is your first time using Freeman OnLine®, click on "New User" to create a login ID and password.
  • Freeman Exhibitor Services is available at +1-714-254-3410 or +1-888-508-5054
  • Order your Freeman services by March 8th and take advantage of discount pricing.

** Custom Furniture, Displays, Labor and Graphics

Once again, Freeman will be serving as the show decorator in 2016 and will handle all exhibit decorating and freight needs during the event.  Most exhibitors purchase custom items such as graphic display panels, additional furniture, displays, etc., for their booths through Freeman.  Payment for these items is conducted solely between the Exhibitor and Freeman (not the AFCI).

** Graphics

Posters and artwork not printed and assembled by Freeman should be mounted on lightweight foam core or cardboard for quick and easy installation using Velcro.  If you are using the hard wall booths but wish to employ Velcro to hang your items, please use double-sided Velcro and affix one part to the hard wall and one part to the back of your foam core item.  Freeman will also have “S” hooks available if something needs to be hung from the top. If you have heavier items to hang, Freeman will need to know if the structural integrity of the booth will be affected. If you would like to attach anything heavy to the structure of the booth, please contact Freeman to inquire about adjusting the structure of the booth.

** Display Information

Requests for high sides, large items or other special displays must be submitted to AFCI staff at least 30 days in advance of the event in writing for approval.  No display may be seen by or obstruct the exhibit of other exhibitors at either the rear or side; total height of exhibits, including decorations, may not exceed 8’ (2.4m).  

Installation of large exhibits other than by Freeman must request and receive approval from AFCI staff at least 30 days prior to the event using the provided EAC form to confirm insurance and contractor personnel requirements are met, and to allow for any necessary scheduling and approval.  Any additional labor or overtime is the responsibility of the exhibitor.  Exhibitors must use only fire retardant materials and abide by the trade laws outlined by the State of California and the City of Burbank.  Complete the 2016 Exhibitor Appointed Contractor registration form.

Booths may be combined into linear rows.  Hardwall dividers on the end of a row cannot be removed, but you may purchase graphics for the outside of the 3’ side divider on the end of the aisle.  Please contact Freeman for details.

Booths may be combined in an end-cap booth, which is exposed to aisles on three sides and composed of two booths.  The back wall must not exceed 8' (2.4m) in height in the center 8’ (2.4m) portion of the rear of the booth space. The remaining sidewalls are restricted to 3' (1.2m) high, permitting adequate line of sight for the adjoining booths. 

Download display Fire Marshal regulations HERE.

** Shipping (Domestic and International) / Materials Handling

All items should be shipped in advance to the Freeman Warehouse to qualify for pre-show freight pricing. Please make sure all cartons, packages, etc., are clearly marked with the event name, “AFCI Locations Show 2016”, include your film office / company name and booth number and marked with piece count (i.e. 1 of 2). 

Shipments arriving between March 18th and April 15th receive an advance-shipping discount. 

Shipments arriving on April 18th, 19th, or 20th will be assessed an additional "after deadline" handling charge.

Freeman Warehouse Shipping Address
AFCI Locations Show 2016
c/o Freeman Decorating Warehouse
900 E. Santa Ana Street
Anaheim, CA  92805
The Freeman warehouse can be reached at +1-714-254-3410 between 8am and 3:30pm PST on weekdays.
Shipments Directly to Show Site -- April 21, 22 and 23
AFCI Locations Show 2016
Freeman Decorating
c/o Los Angeles Marriott Burbank Airport
2500 No. Hollywood Way
Burbank, CA  90515

Please retain all tracking numbers, piece counts, carrier names, Bills of Lading, shipment dates, etc., for all packages until you have received the shipment into your possession.

IMPORTANT:  The AFCI, or any of its staff members, CANNOT provide any information to exhibitors to be used to process customs.  This includes the AFCI’s FEIN #, phone numbers, job titles, credit card information, etc.  IT IS THE RESPONSIBILITY OF EACH EXHIBITOR TO ENSURE THEIR SHIPMENTS CLEAR CUSTOMS.  International exhibitors may contact Freeman Decorating Customs Department for assistance with shipping and customs clearance.

Download the Shipping Instructions one-pager HERE.

Download shipping labels to Freeman warehouse HERE.

Download shipping labels to Marriott Burbank HERE.

** Hand-Carry Freight

For those exhibitors bringing items or materials for their booths from their car, there will be services available to assist you. Exhibitors are allowed to make one trip with one armload of freight into the hotel. As part of your exhibit space fee, Locations 2015 will provide for the first 200 pounds of material handling charges. Freeman will have cart services for exhibitor assistance for these first 200 pounds from your car in the Marriott Burbank parking area, to your exhibit space. Any weight over 200 pounds will be the responsibility of the exhibitor and will be billed accordingly.  Freeman will have Teamsters along with flat carts to help assist exhibitors going from the parking area.

(In other words, as part of our contract with the Freeman, you may only carry one armload of materials from your car to your booth.  You MUST use the available freight assistance for all other materials.)

** Freeman ID Sign

Freeman will provide each exhibitor one identification sign at no charge if requested. This sign will contain text only – no logos, graphics or unique fonts.  If you do not need your ID sign, please notify Freeman.

** Freeman Service Desk

The Freeman Service desk, along with other service provider desks, will be open during set-up and tear-down for pre-ordered items and returns, and additional on-site needs.


** Audio/Visual Rentals

SmartSource is the exclusive provider of all audio/visual and computer rental needs for the 2016 Locations Show.  Plasma TVs, DVD players, monitors and laptops are available for rent at greatly reduced rates through SmartSource AV Rentals.  Please complete the SmartSource Order Form.



All outside contractors (design houses, production companies, technicians, etc.…) hired by an exhibitor other than the designated official vendors of the AFCI that provides an exhibit-related service are considered exhibitor-appointed contractors (EACs).  EACs have very specific requirements that must be fulfilled in order for the EAC to gain access to the show floor and their client’s booth(s).  EACs MUST provide insurance, at the same level as described above, to the AFCI before being allowed access to their client’s booth(s).  In addition, all personnel onsite with an EAC MUST receive an exhibitor badge before beginning any work on the booth(s); these exhibitor badges will count toward the total allowed for the exhibitor.  Please remember that extra exhibitor badges cannot be purchased.

Please see Exhibitor-Appointed Contractor Information to ensure access is not denied.


** Insurance for Exhibitors and Exhibitor Appointed Contractors

The Marriott Burbank and the AFCI require you to have proper insurance for your booth that meets specific limits.  Each Exhibitor and Exhibitor Appointed Contractor must provide proof of insurance from an insurance company in good standing.  The coverage must:

  • Be in force during the lease dates of the Show:  April 21st thru April 23rd, 2016
  • Include policy limits of $1,000,000 for Bodily Injury or Property Damage, combined single limit, per occurrence and $2,000,000 in all
  • AFCI, its officers and employees, Marriott Burbank, its officers and employees are all to be named additional insureds

A one-pager listing these insurance requirements can be downloaded HERE.

Insurance may either be obtained through your company’s existing insurance carrier or an independent broker.

Proof of coverage, or alternative coverage, which satisfies these minimums, must be provided to the AFCI no later than March 18th, 2016.  Please forward your certificate to Melanie Field at

Exhibitors will not be allowed to move-in / exhibit without proper insurance coverage in place.

Optional:  Purchase insurance for Locations Show for only $79:

AFCI has made arrangements for its exhibitors to purchase coverage that satisfies these requirements at a significant savings as part of a group through for only $79 plus tax.  This insurance option is available to both US and international exhibitors.  Complete the RainProtection Order Form to secure coverage.


** Lead Retrieval

American Tradeshow Services (ATS) will be offering hand-held Lead Retrieval units for rent.  They will also be on-site to offer training and technical support to exhibitors.   Pre-order your unit before March 18th and receive a discounted rate.  Complete the ATS Order Form to reserve your unit.


** Power

Each booth will receive one (1) 500 watt electrical outlet which is sufficient for plugging in laptops, cell phone chargers, and one television or monitor.  You might consider bringing a power strip for multiple items.  Edlen Electric is the exclusive provider of electrical services within the facility. This includes all exhibit areas, meeting rooms and all other interior and exterior spaces on Marriott property. All requirements for power services and labor to install, connect, repair equipment or distribute power are to be completed by Edlen personnel.  Additional utilities can be reserved by completing the Edlen Order Form.


** Internet Service

The AFCI has purchased WiFi access for all our exhibitors and attendees throughout the entire show level.    Please note that the service provided may not be lightning fast:  please do not attempt to stream large amounts of video or transfer a lot of data unless necessary.  Routers are not allowed on this serviceRental of hardwire service is available through the Marriott Burbank but must be ordered in advance.  See the Marriott Burbank Order Form to order service.


** Floral

Short Term Plant Rental is the official provider of plant rentals for the show.  They also offer live floral arrangement services.  See the Short Term Plant Rental Order Form.


** Listing in Event Program

All exhibitors will be listed in the Location Show Event Handout.  Your listing will be based on information provided in your exhibitor profile created at the time of booth reservation.  It is each exhibitor’s responsibility to make sure his or her information has been entered and is up to date.   You may update your profile through the login information you created on eTouches when you purchased your booth.

** Booth Promotion

We strongly encourage you to minimize the number of promotional materials and items you are sharing at your booth.  The event is designed to encourage more interaction between exhibitors and attendees and we hope that you take advantage of the networking opportunities provided.  AFCI members may promote ONLY their respective jurisdictions and film office services, and may distribute promotional materials for their jurisdiction and offices ONLY.  These activities do not include the selling, licensing, distribution or promotion of publications, studios or production services of persons or companies outside of the film commission office. Violation of these guidelines will result in forfeiture of your booth and removal of the exhibit.  In such an event, the AFCI, its Board of Directors and staff shall bear no responsibility to Exhibitor for any rebate of costs or payment, or for any further claims of lost profit.

** Literature, Samples and Souvenirs

Exhibitors must confine its exhibit activities to their assigned booth space and may not conduct any activities in the aisles or in the booths of others.  This includes distribution of literature, samples or other articles.

** Resolution of Disputes Among Exhibitors

If a dispute or disagreement arises between exhibitors concerning the allotment of permitted use of exhibition space or concerning interpretation of any of the rules or regulations set forth herein or in the Exhibitor Kit, such dispute will be referred to the Management for review and interpretation, and Exhibitor will abide by said interpretation, which, if requested, will be in writing. If there is a dispute or disagreement between two or more exhibitors, Management’s determination and interpretation of the rules and regulations governing the Exhibition will be binding for all Exhibitors involved. Management will have full power in the matter of interpretation, amendment and enforcement of all rules and regulations, and any such amendments when made and brought to the notice of the Exhibitor will become part of this Contract as though duly incorporated herein.

** Additional Exhibitor Guidelines

  • Participants may not hand out unauthorized publications, unless AFCI Management has approved the publication.  Distribution of exhibitor promotional materials is limited to the exhibit space and is not permitted in any public area of the Marriott Burbank.
  • Fire regulations apply to all exhibitors / sponsors; the Marriott Burbank is a non-smoking facility.
  • Exhibitors can conduct prize drawings or raffles but these must be confined to the exhibit space.  AFCI cannot make announcements for any exhibitor during or after the show.
  • Exhibitors may use music or videos at their booth but these must be kept at a reasonable level so as not to disrupt other exhibitors.
  • Stickers may not be sold or distributed.
  • No one under the age 18 will be admitted.
  • No pets will be admitted.


Freeman Early Bird Discount Ends March 8th, 2016 Freeman ONLINE
Final Booth Payment Due to the AFCI March 18th, 2016
EAC Registration Form Due March 18th, 2016 EAC Registration Form
ATS Lead Retrieval Orders Due March 18th, 2016 ATS Order Form
Exhibitor Insurance Proof Due March 18th, 2016 RainProtection Order Form
Marriott Burbank Sleeping Room Block Closes March 21st, 2016
Edlen Electric Order Due April 1st, 2016 Edlen Electric Order Form
Booth Personnel Submissions Due April 7th, 2016
Freeman Shipping Deadline April 15th, 2016 Freeman ONLINE
SmartSource A/V Rentals no deadline SmartSource Order Form
Short Term Plant Rental no deadline Plant Rental Order Form